The global pandemic has impacted the service industry, including the local distilleries. Craft stores are particularly affected since customers are mostly going for commercial beer and wine options. However, if you are a fan of a particular brand and local Gin Distillery, you can support the establishment even during these trying times. It might not be apparent, or you may think that there is nothing you can do, but even the smallest efforts can go a long way!
Not sure where to start or how exactly you can show support? Check out some of the things you can do to support your favourite Gin Distillery during the pandemic.
Support Local on Delivery Platforms
Third-party services have been utilised to make deliveries possible for consumers during the lockdowns. In several applications and platforms with alcohol delivery, a “local” section is available to support businesses from the region or area. Some applications have an interactive map that highlights local or regional brands.
Additionally, you can find many alcohol subscriptions that feature local or underrepresented companies. By signing up for these subscriptions, you can also help workers earn a living and sustain the operations of smaller distilleries.
Buy Directly
Many restaurants and bars have been operating on a limited capacity due to safety protocols. Several companies are restricted to pick up and delivery only options while many producers are functioning only at a fraction of their usual sales volume.
To continue supporting your favoured establishments, you can buy directly from their company website. Companies are ramping up their marketing efforts with gimmicks like guided tastings and virtual tours to get more customers to purchase directly from them, so you can certainly help out by doing this.
Buy Hand Sanitiser
Several Gin Distillery businesses have engaged in efforts to produce local hand sanitiser to increase sales. Some distilleries donate a portion of their profits, while others offer it at a lower price for local consumers.
If you need to stock up on sanitiser, you can opt to buy directly from the Gin Distillery. Check out their company website and you will likely find a section for businesses to inquire about purchasing large amounts of hand sanitiser from local producers that can also offer to ship the products. You can purchase as much as five litres instead of going through the trouble of checking supermarkets in person.
Social Media Support
You can bring more awareness to a local distillery by supporting the business through social media. In today’s competitive marketplace, sharing photos and providing supportive feedback can boost the brand and increase sales. Gin Distillery brands with active social media accounts can benefit from increased user engagement, product promotions, and effective advertising from loyal consumers.
Donate to Local Businesses
Consider spending your money towards supporting meaningful causes. You can provide relief and donations to the local alcohol industry and help the community. Some organisations have partnered with local producers to launch fundraising events. You can provide financial assistance to these companies to help them cover immediate expenses like rent and payroll while enjoying their products.
Buy from Local Establishments
The best way to find local Gin Distillery products is through establishments like bars and restaurants offering the services and stocks. When you visit the company website, you can access a section to find a bar or restaurant that serves your bottle of preference. In one visit, you can support your local eatery and drink your favorite alcohol. Some companies also list the locations and contacts of bottle shops that sell their brand to make it easy to get their products.