Are you having difficulty marketing your brand?
While you might be spending lots of time focusing on digital marketing, you should also consider the benefits of a marketing flyer.
It’s one of the best ways to reach a potential customer who hasn’t found your brand online. So what are the types of flyers that’ll help serve your lead generation and other marketing goals? Here’s what you should consider:
1. Pamphlet
Pamphlets were originally created to get a message across. You can do this for your business.
For example, has your business launched a new product? You can use a pamphlet to outline the product that you’ve launched. You can include a description of the product and how it works.
You can also include testimonials and third-party reviews about the product. You can provide information on how a potential customer can buy the product on your final panel.
2. Handout
The most popular flyer design is the handout type of flyer. This is a single flyer where you place images and text on the front and back of the flyer.
You can use this to promote your product or service. Or you can use it as a general flyer that promotes your brand. You can include your brand’s address, website, and social media handles.
These types of flyers are also great for promoting events. On college campuses, for example, an organization will promote an event on the front of the flyer. On the back will be the details of the event and the details to RSVP or attend the event.
3. Door Handle Flyers
This has become a less-common type of flyer but can be very effective. This is a great option if you run a service business.
This flyer will have a hole cut in that you can hang on someone’s doorknob. For example, if you own a landscaping business you can use this type of flyer to promote your services around the neighborhood.
This is also a great option if you want to promote a business amongst your locale. These flyers are hard to miss and will have a high conversion rate.
4. Digital Flyers
As a final step, you should create a digital version of all your flyers. These flyers can get posted on your website and social media profiles.
While flyers are ideal for reaching your offline customers, there’s still a large market of potential customers who only find brands online. You want to ensure that they’ll also learn about your business.
A flyer gives authority and makes you stand out from other brands that only share their URLs and social media handles.
Choose Among These Types of Flyers
Now that you know the different types of flyers, you can choose which ones are ideal for your business.
Your first step should be to determine the purpose of your flyer. You can use it for general marketing or for promoting your latest product or service.
Flyers are also great for promoting company events. Make sure you take time to design the flyer and run it by a focus group before launching it! You can find more marketing tips on our website!